MEDIA

26 Mar 2025

Nassau Cruise Port and Straw Market Authority Unveil 'Rooted in Tradition, Made in the Bahamas' Campaign

Nassau Cruise Port, in collaboration with the Straw Market Authority, is excited to announce the launch of a new promotional campaign titled Rooted in Tradition, Made in The Bahamas. This initiative is designed to spotlight and promote the diverse, vibrant, and unique products sold by local artisans at the World Famous Straw Market, a cultural gem of The Bahamas.

This pioneering project seeks to celebrate the rich history of Bahamian craftsmanship and artistry, showcasing the creativity, skill, and heritage embedded in every product sold at the Straw Market. By highlighting these authentically Bahamian products, the campaign aims to encourage locals and visitors to support the thriving local economy and experience the true spirit of Bahamian culture.

“Through this campaign, we are proud to shine a spotlight on the incredible talent of Bahamian artisans who continue to create one-of-a-kind products that embody the heart and soul of our nation,” said Maya Nottage, Regional Marketing Director, Nassau Cruise Port. “The Straw Market is more than just a shopping destination; it is a living testament to the craftsmanship, resilience, and creativity that define The Bahamas. This collaboration with the Straw Market Authority will help us bring this rich cultural experience to the forefront, offering an authentic connection to our heritage for all who visit.”

Carolyn Bowe, Managing Director of the Straw Market Authority, also expressed her enthusiasm for the campaign. “The Straw Market is a vital part of Nassau’s cultural fabric, and we are thrilled to partner with Nassau Cruise Port on this campaign. It gives us a wonderful opportunity to showcase the talent and hard work of our artisans, while also reinforcing the importance of supporting local businesses. This initiative is a testament to the enduring spirit of Bahamian craftsmanship and the pride we take in creating products that are truly made in The Bahamas.”

The campaign will feature a series of events, promotions, and digital content designed to engage tourists and locals, encouraging them to discover and purchase products that reflect the authenticity of The Bahamas. Visitors to the Straw Market will be able to explore an array of handcrafted goods, including straw crafts, jewelry, wood carvings, clothing, and much more—all created by talented Bahamian artisans.

The collaboration between Nassau Cruise Port and the Straw Market Authority underscores a shared commitment to preserving and promoting the unique cultural heritage of The Bahamas, while supporting the economic growth of local entrepreneurs.

For more information on the Rooted in Tradition, Made in The Bahamas campaign, and upcoming events, please visit www.nassaucruiseport.com or follow us on social media at @nassaucruiseport.

View the campaign video here:
https://drive.google.com/file/d/1wTbzGh4oOFYX94aHlf6cKniN_qwto2J9/view?usp=sharing